Top 5 Social Apps Performance in Bulgaria - Q1 2025

In the first quarter of 2025, the top social apps in Bulgaria displayed diverse performance trends, with data sourced from Sensor Tower providing insights into downloads, revenue, and active users.

Facebook by Meta Platforms, Inc. showed a steady increase in weekly revenue, peaking at approximately $2.6K in the first week of March. Weekly downloads experienced a decline from early January, dropping to around 22.4K by March 3, before slightly rebounding to 26.3K at the end of the quarter. Active users maintained a steady presence, averaging around 2.1M throughout the period.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw its weekly revenue fluctuate, reaching $103K in late January. Downloads gradually decreased from over 36.6K in mid-January to 15.7K by the beginning of March. Active users remained strong, peaking at 1.16M in mid-January before a slight decline towards the end of the quarter.

Instagram experienced varying weekly revenue, starting at $4.8K in early January and ending at $2.6K in late March. Downloads decreased from a high of 16.5K in late December to 9.7K by the end of March, while active users saw a minor decline, averaging around 1.3M.

Likee - Short Video Community by Likeme Pte. Ltd. witnessed a minor peak in downloads with 16.7K in mid-January, but numbers fell to 5.4K by early March. Revenue was modest, peaking at $141 in early February. Active users increased steadily, reaching over 62K by the end of March.

Threads maintained a stable level of downloads, fluctuating between 8.6K and 11.8K throughout the quarter. Active users showed growth, reaching approximately 412K in mid-March.

For more detailed insights and data, visit Sensor Tower's platform.